The American Marketing Association (AMA) defines a brand as “name, term, sign, symbol, or design , or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. Anything can be a brand including a person, place, firm or organization.
Leadership is the act of leading an organised group of people. Leadership essentially is guidance. Guidance is all about giving information, support and advice to accomplish some objectives or about how to deal with the problems in accomplishing the set objectives. Sales leadership is the act of leading a sales force, and is all about
Non-Performing Assets of banks in India is on the rise. Major cause for the mounting NPA’s are industrial loans followed by service and agriculture loans. According to some accounts, the gross NPAs of all the banks in India is approximately around Rs. 8.5 lakh crores. The mounting NPAs are a result of actions from the
This is an account of my experiment and experience in reducing the customer complaints which posed as a severe headache for the vehicle dealer which I was associated with for two years. When I joined the above said organization, I was totally bewildered by the array of business processes and employee behavior in the company.
An organization can be only be as good as its people. All the staff who make up an organization’s human capital are not just essential, but are critical to its success. The term “human capital” was invented by economist Theodore Schultz in the 1960s to reflect the value of human capacities and an economist named
Daxos is one of the characters in the English movie 300 which was released in 2006. Daxos, a Commander or King of Arcadia meets up with the Spartans when they are heading to the Thermopylae. Daxos enquires Leonidas why he has so little soldiers. Leonidas responds by questioning Arcadian men what is their profession and
Suzuki leads the Indian passenger car market, and the success of the company cannot be attributed to its brand name alone. For instance, the wagon model of Tata, named Estate didn’t get expected response from the Indian market, so was the response to Suzuki’s Baleno Altura. Indians have accepted the vehicles of almost all the
Conflicts in organizations, interdepartmental or between colleagues are a major factor that poses a challenge for management in ensuring a smooth functioning of the enterprise which in turn, affects the productivity and profitability of an organization. Organizational conflicts can be kept at bay by inculcating a culture of oneness of purpose and “business interest first”