BRANDING: AN EXTREMELY IMPORTANT EXERCISE

The American Marketing Association (AMA) defines a brand as  “name, term, sign, symbol, or design , or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”.   Anything can be a brand including a person, place, firm or organization. 

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SALES LEADERSHIP

Leadership is the act of leading an organised group of people.  Leadership essentially is guidance.  Guidance  is all about giving information, support and advice to accomplish some objectives or about how to deal with the problems in accomplishing the set objectives.    Sales leadership is the act of leading a sales force, and is all about 

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PROFESSIONAL ETHICS, SUCCINCTLY AND LUCIDLY

Non-Performing Assets of banks in India is on the rise.  Major cause for the mounting NPA’s are industrial loans followed by service and agriculture loans.  According to some accounts, the gross NPAs of all the banks in India is approximately around Rs. 8.5 lakh crores.     The mounting NPAs are a result of actions from the 

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HUMAN CAPITAL DEVELOPMENT

An organization can be  only be as good as its people.  All the staff who  make up an organization’s human capital are not just essential, but are critical to its success.  The term “human capital” was  invented by economist Theodore Schultz  in the 1960s to reflect the value of human capacities and an economist named 

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SALES ORIENTED SALES CULTURE

Daxos is one of the characters in the English movie 300 which was released in 2006. Daxos,  a Commander or King of Arcadia  meets up with the Spartans when they are heading to the Thermopylae. Daxos enquires Leonidas why he has so little soldiers. Leonidas responds by questioning Arcadian men what is their profession and 

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Conflicts in organizations

Conflicts in organizations, interdepartmental or between colleagues are a major factor that poses a challenge for management  in ensuring a smooth functioning of the enterprise which in turn, affects the productivity and profitability of an organization. Organizational conflicts can be kept at bay by inculcating a culture of oneness of purpose and “business interest first”  

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